Rihanna's Fenty Beauty Line Rakes In $72m In A Month



Rihanna's Fenty Beauty line achieved a major instant success due to the quality of her product. The 29-year-old star's line of cosmetics earned her a whopping '$72 million in media value in one month after it launched. 


As WWD reports, her brand racked up invaluable earned Media Value, a marketing metric that evaluates the worth of a product in social terms and in a short period of time.
The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).

The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.

The Fenty Beauty line which debuted September 9 boasts of 40 foundation shades, a collection of cosmic lipglosses, first class brushes and many more.

 from dailymail.

Comments

Post a Comment

Popular posts from this blog

IGP Orders For Immediate Sack Of Plateau Police Commissioner

Image
Hours after the killing of over 100 people in Barkin Ladi, Riyom and Jos South Local Government Areas, the Inspector-General of Police, Ibrahim Idris has ordered the sacking of the Plateau State Commissioner of Police, Undie Adie, with immediate effect. He was replaced by Yobe state-born Bala Ciroma, who was until his new position the Deputy Commissioner of Police, Criminal Investigation and Intelligence Department. A terse statement issued on Tuesday by the Spokesperson of Plateau State Police Command, Matthias Tyopev, a Deputy Superintendent of Police, neither gave reasons for the removal nor explained his new posting. From Daily Post
Read more

Photos: Kyari, Oyo-Ita reconcile, embrace publicly after their shouting match few days ago

Image
The development came exactly a week after the two top government officials engaged in an altercation at the same venue. Oyo-Ita, on arrival at the Council Chambers, venue of the meeting went straight to Vice-President Yemi Osinbajo and greeted him. She was still discussing with Osinbajo when Kyari arrived. All smiles, Kyari and Oyo-Ita embraced publicly as cameramen struggled to get good shots of the public display of affection. Other members of the council clapped for them as the drama unfolded. More pictures after the cut. Edited from Punch
Read more

Ikoyi whistleblower not stable to receive N860m reward, he may become mad’ – Sagay

Image
Here’s what he said; “What I gathered from my inquiry is that the man is not sufficiently stable to receive such a huge sum of money. . He is like someone who will almost run mental when he gets the money and will use it in an irresponsible manner, attracting not only undesirable people but even danger to himself,” Sagay told PUNCH. . “I think what they wanted to do for him was to provide counsellors. Not just counsellors for character and mental situation but counsellors who would be like consultants that would help him to really invest the money and plan in such a way that he doesn’t throw it away in five minutes. They are trying to help him. Nobody is denying him anything. They are trying to help him but he just misunderstands the intention and like everyone that has been deprived for a long time, he is so desperate to have it but from what I can see, if they just give him everything, it won’t last more than a month or two because so many people will start finding ways to get
Read more